HI LO the Label is now Olivia Sheed.

This name change represents an evolution of the brand, a new chapter. A new sense of purpose and creativity.

Rebranding doesn’t change the functionality of our brand - what we do and what we offer. The same modern aesthetic, premium quality and considered pricing as well as our commitment to customer service and purchase confidence remains at the heart of all that we do.

Our signature styles and best-selling pieces will continue to anchor our collections. But over the weeks and months ahead you’ll start to see new pieces and fresh colourways join your favourite styles.

These new pieces are inspired by the people and places that bring me joy. The bushland surrounding my home in Woodend on Dja Dja Wurrung country. The rugged surf coast at Aireys Inlet on Wadawurrung country.  Recent travels in Europe. And of course my beloved Melbourne, Naarm. 

I’m at my most creative when I’m using my hands, drawing, writing, painting and cooking. 

My home. My garden. My family are enormous sources of inspiration and are pivotal to how and why I design.

With the evolution of Olivia Sheed, I’d like to share more of the environments that bring my brand to life.

Why the change now? After seven years, it was time to evolve my brand by weaving in my creativity and starting a new chapter. It was time to stretch and mould the brand to be more than just the clothing we sell. 

To tell more of a story, with a new sense of purpose.

To celebrate this new chapter, I’m excited to announce the arrival of our new leather colour, silk shirts and an essential tee. These styles are now available for pre-order for delivery in the coming weeks.

With an open heart and never-ending gratitude to my customers, my friends and my family, thank you.

Let’s begin the next chapter.

– Olivia Sheed

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