ABOUT
Olivia Sheed is a small, independently-owned fashion label based in regional Australia. We provide our community with premium and functional everyday clothing without the usual retail markups, by sourcing from the best suppliers, creating pieces that do not follow a season or trend cycle, and manufacturing in small, limited runs. We want to help our customers create an inspired wardrobe that can be built upon for years to come and stamped with their personal expression.
Each piece of OS clothing is made from the highest quality fabrics and finishes. We source from the best textile manufacturers and our products are made in reputable factories. Operating independently and selling directly to our customers allows us to keep our prices down, as we are not working to specified margins or budgets. What our customers receive is the highest quality product at a lower price than they may have come to expect from other brands.
“I’m passionate about designing pieces to last, and that means creating timeless styles from the highest quality materials and working with the most skilled manufacturers, therefore minimising waste and promoting fewer, better purchases.”
The OS range is designed to transcend seasons and mainstream trend cycles. Each piece is a timeless staple that you’ll reach for year after year and style in different ways. When a new style enters the collection, it is after months and months of iterating and testing to ensure it reflects the brand and meets the needs of our customers.
“I am inspired by a small wardrobe of well-made, timeless pieces that can be styled together in different ways to create endless outfits, season after season.”
Designed to be a canvas for our customers’ own personal expression, the clean, modern aesthetic of OS pieces means they can be styled one way today, and a completely different way tomorrow. We encourage our customers to shop their wardrobe to create looks that inspire them.
Each OS piece is designed by Olivia in her Woodend studio and manufactured by trusted suppliers in small runs. Pieces are restocked on a sell-through basis to minimise waste and to allow us to be creative.
OLIVIA SHEED
Olivia Sheed lives with her husband, two daughters and her dog Dolly in Woodend, Victoria.
After spending a decade working in fashion design and manufacturing, Olivia felt inspired to curate a selection of modern, premium quality pieces to sell directly to customers at below market prices. With the support of two of her closest and most trusted suppliers, her brand was born.
Olivia’s inspiration comes from the people and places around her, including the bushland around her home in Woodend on Dja Dja Wurrung country, the rugged surf coast at Aireys Inlet on Wadawurrung country and her beloved Melbourne, Naarm. She is passionate about helping her customers create a wardrobe of well-made, timeless pieces that can be styled together in different ways to create endless outfits, season after season.