Olivia Sheed is a small, independently-owned fashion label based in regional Australia. We provide our community with premium and functional everyday clothing without the usual retail markups, by sourcing from the best suppliers, creating pieces that do not follow a season or trend cycle, and manufacturing in small, limited runs. We want to help our customers create an inspired wardrobe that can be built upon for years to come and stamped with their personal expression.

Each piece of OS clothing is made from the highest quality fabrics and finishes. We source from the best textile manufacturers and our products are made in reputable factories. Operating independently and selling directly to our customers allows us to keep our prices down, as we are not working to specified margins or budgets. What our customers receive is the highest quality product at a lower price than they may have come to expect from other brands.


Olivia Sheed lives with her husband, two daughters and her dog Dolly in Woodend, Victoria. 

After spending a decade working in fashion design and manufacturing, Olivia felt inspired to curate a selection of modern, premium quality pieces to sell directly to customers at below market prices. With the support of two of her closest and most trusted suppliers, her brand was born.

Olivia’s inspiration comes from the people and places around her, including the bushland around her home in Woodend on Dja Dja Wurrung country, the rugged surf coast at Aireys Inlet on Wadawurrung country and her beloved Melbourne, Naarm.  She is passionate about helping her customers create a wardrobe of well-made, timeless pieces that can be styled together in different ways to create endless outfits, season after season.